Telkomsel Indonesia: TAMBAH PULSA TAMBAH UNTUNG (“Add credit add profit”)
CASE STUDY
Client Challenge
- Enhance ARPU of prepaid users by implementing targeted campaigns that complement traditional media and incentive-driven channels.
- Boost user engagement using gamification, alongside with instant and progressive mechanisms
Objectives
- Encourage top-up frequency and recharge value by rewarding users with chances to win direct prizes (e.g., data packages, SMSs, smartwatches)
- Boost prepaid user engagement and loyalty
- Stimulate incremental revenue from prepaid customers through behavioral incentives with a monthly challenge
The Solution
- Encourage top-up frequency and recharge value by rewarding users with chances to win direct prizes (e.g., data packages, SMSs, smartwatches)
- Boost prepaid user engagement and loyalty
- Stimulate incremental revenue from prepaid customers through behavioral incentives with a monthly challenge
The Results – KPI’s
