Más Movil Panama: Gana Más

Objectives

• Encourage top-up frequency and recharge value by rewarding points and chances to win direct prizes.

• Boost prepaid user engagement and loyalty.

• Stimulate incremental revenue from prepaid customers through behavioral incentives.

• Drive usage of digital channels by promoting the use of the Mi Más App and digital self-service tools.

• Build a Gamified engagement ecosystem, creating an interactive and fun prepaid experience, especially for a younger audience.
• Leverage instant games, raffles, and missions to maintain user attention and daily engagement with the brand.
• Marketplace integration with progressive digital and physical prizes which can be redeemed by using loyalty points.