How telcos can use gamification to engage customers
When you set out on a task do you always try to finish what you? Admit it, you really wanted me to write ‘start’ at the end of that question. You probably said it in your head. If you did, you were succumbing to a psychological phenomenon called the Ovsiankina effect....
How Telcos are the perfect partner for e-sports
Over the last century, the world’s telecommunications companies have built out the complex infrastructure that makes the information age possible. Hundreds of billions of dollars has been invested into phone lines, submarine cables, wireless towers, and fibre...
The power of points: Strategies for making loyalty programs work
Loyalty programs require creativity and innovation to stay relevant and in sync with their customers. Americans love loyalty cards. Three-quarters of households are enrolled in at least one frequent customer account, such as airline miles, hotel points and grocery...
3 key areas where payments can empower telecoms
Telecom firms play a critical role in connecting people: 85% of the US population use smartphones today, and the penetration rate in the UK has reached 92%. This access to a massive market creates a unique opportunity for the key telecoms players to...
Loyalty: is it really working for you?
Everyone values loyalty – presidents, generals, friends. That’s no less true for corporations. US companies spend $50 billion a year on loyalty programs alone. And if you get it right, loyalty programs can generate as much as 20 percent of a company’s profits. So...
Gaming & Esports: Media’s Next Paradigm SHIFT
Gaming & esports is a vibrant and fast-growing sector, powered largely by the passion of 3 billion enthusiasts around the globe. With its substantial revenue potential, the high-quality jobs it creates, and its reputational benefits, Gaming & esports presents...
